Family businesses often cherish their values as they are deeply rooted in the company's history and culture. These values are typically established by the founding generation of family business leaders and become an integral part of the company's identity. However, as time goes by and the business landscape evolves, it becomes crucial for family businesses to assess whether their values remain relevant and effective. This article explores the importance of periodically re-evaluating family business values and how doing so can positively impact long-term growth and success.

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